WHAT WE DO

We help organizations craft messages that move their audiences to act.

From a rallying cry that inspires thousands to be part of a campaign to an individual story that moves a donor to make a transformative gift, the right message can move your mission forward.

As writers and strategists, we believe the most powerful story is the one only you can tell. We work with you to articulate what sets your organization apart - and what you and your community can achieve together.

VISIONING

Big ideas inspire transformative investment. We help articulate a vision that is both aspirational and tangible, motivating your community to take up your cause. From students to scientists to Board leaders, we work across your organization to surface insights and build buy-in with those who are - or will become - your greatest ambassadors. This work is often a foundational step in preparation for a strategic plan or campaign.

BRAND STRATEGY

Your brand is more than a logo or tagline - it’s an expression of your organization’s purpose and its meaning to your community. We dive deep into your organization, connecting the dots between your day-to-day work and the impact you have on the world. A great brand platform works for you to ensure a consistent voice and clear value proposition as you tell your story.

CAMPAIGN NAME, THEME, AND MESSAGE

A campaign rallies your entire community around a powerful idea - one that defines a moment in time and lifts your donors’ sights to showcase what they can accomplish together. We develop a campaign name, theme, and message platform that sets the creative direction for your campaign, encompasses its many facets, and delivers a strong call to action. If desired, we can incorporate campaign logo design through one of our trusted design partners as a part of this process.

CASE FOR SUPPORT

Your case for support is the answer to the question, “Why should I give?” We work closely with you to conceptualize, write, and design your case in a compelling, reader-friendly style - from donor presentations to print and digital brochures to microsites and video.

TRANSFORMATIVE PHILANTHROPY

Individual gifts at the highest level require high-quality, personalized proposals and rigorous business plans. We work closely with organizations on transformative gift opportunities, delving deeply into the individual donor’s mindset and priorities. We have helped organizations raise more than $190 million through successful transformative gift proposals and business plans.